Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

Welcome to the town of Asenovgrad!

The Medieval Assenova Fortress guarding the mountain pass near the town of Assenovgrad
Photo: archive
The town of Asenovgrad is located at the foot of the Rhodope Mountain, Southern Bulgaria. It is not a destination that tourist agencies usually offer, but for many residents of the nearby city of Plovdiv, it is a nice place to spend the weekend. What is more, during Bulgaria’s big Christian holidays, a lot of people flock into the town. An original architectural wreath of several monasteries, some 30 churches and over 200 chapels surround this ancient nook. The area around Asenovgrad is a genuine spiritual cloister not only for Christians, but for anybody looking for a contact with the past and the rich historical culture of the town.

Asenovgrad is famous for the specific flavour of its red Mavroud wine. The Mavroud is a variety of traditional Bulgarian grapes, which is thought to be one of the best quality and most valuable local sorts. The wine itself is an unfailing companion in every wedding ceremony. Asenovgrad is rich in workshops and shops for wedding dresses. Even the fussiest future wives from across Bulgaria come to “the town of brides”, as Asenovgrad is called, to order their wedding clothes.

If you want a classical hotel vista and quality service, you will easily find these in Asenovgrad. However, if you are more attracted to the ruins in and around the town, you can look for a more artistic place for the night. The old part of the town offers a few small hotels that welcome visitors with their antique glamour. One of these hotel houses was built in 1740 by once popular masters from the Rhodopes village of Yugovo. Over the last few centuries the house was a foreign consulate, and later an ethnographic museum. Some 17 years ago Bulgarian director Ivan Mihaylov and his wife Gergana embarked on resuming the one-time face of the house. Today, visitors can see the original look of the house’s ceilings depicting enormous suns, which were once made by old master wood-carvers. The walls are painted with patterns that can be seen only in ethnographic museums. The hotel’s owners can give you some ideas about the local sights you can see in Asenovgrad.

“You can take a walk to the Thracian sanctuary of Belintash”, Ivan Mihaylov said for Radio Bulgaria. “ It is located some 30 km away from Asenovgrad very close to Krastova Gora, which is a place wrapped in mystery and folk beliefs. The Bachkovo Monastery, which is the second biggest in Bulgaria, is also near Asenovgrad. A few paths starting from the monastery lead to the Red Rock- a unique place that overlooks a bottomless abyss. A few big waterfalls and caves are scattered nearby, too”, Ivan Mihaylov told Radio Bulgaria.

Another pride of Asenovgrad is the picturesque river of Chaya. It passes through the heart of the town, meandering for a long time into the central part of the Rhodopes.

“The river of Chaya is part of the childhood of every resident of Asenovgrad”, Ivan Mihaylov said excitedly. “There is hardly a person from the town who is not strongly and lastingly connected to the river. The waters of Chaya shelter barbel and chub. Keen fishermen, however, can go as far as 3 km away from the town, along Chaya’s banks, to fish trout”.

The yard of the former consulate often gathers young people and local artists for a chat and nice music. Improvised chamber concerts, book promotions, as well as sculpture and painting exhibitions take place in the house, too. 

English version: Vyara Popova
По публикацията работи: Lina Ivanova


Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Guest houses like ethnographic museums – taking a break in an authentic rustic atmosphere on the banks of the Danube

Off the beaten track there are villages on the River Danube that are a magnet for people in search of solitude and adventure close to nature. They can opt for villages like Srebarna, Gigen, Vetren, Novo Selo on the banks of the river, where life is..

updated on 7/29/24 1:30 PM

The Independent: Sunny Beach offers more for less than Marmaris

Sunny Beach has overtaken the Turkish resort of Marmaris as the most affordable destination for family vacations. A study published by The Independent compared the prices of 10 essential items, including food, drinks and sunscreen..

published on 7/24/24 4:04 PM
Mt. Botev

BALKAN RUN 2024 starts on Sunday

The BALKAN RUN 2024 to Mt. Botev and back will take place on Sunday, 21 July 2024 , along a 41-kilometre route with the start/finish in the town of Karlovo.  The route has a cumulative elevation gain of D+3280m in the heart of the Central..

published on 7/17/24 2:52 PM