Because of the Covid-19 pandemic, 2020 is expected to end with a 10% drop in total expenses for advertising and spending will return to the levels of 2018 - about BGN 415 million (208 million EUR). However, digital media advertising could mark growth of 4% on an annual basis, according to a forecast by the Bulgarian Association of Communication Agencies (BACA).
It is expected that this year investments in ads in digital media in this country will reach BGN 127 million, compared to BGN 122.1 million a year earlier. This way digital media will be able to attract over 30% of the total investments for media advertising on the market in this country. Television remains the most preferred advertising channel with a 54% share of total investments in 2020, despite the projected decline of 13% on an annual basis compared to 2019. Radio is the media that is likely to maintain the lowest levels of decline in investments for advertising - 11 percent for 2020. Over the next two years, the market is expected to gradually recover and in 2022 media investment will be at least 10 million euro higher in comparison to the period before the pandemic, the association said.
Photo: libraryRegional policies are needed to address imbalances in employment and economic activity levels in different regions of Bulgaria, taking into account the specificities of each region. This is the recommendation of the Council for Economic Analysis study..
The total average income per household member in the first quarter of 2024 is BGN 2,840 (EUR 1,452.07), which was an increase of 18.6%, year-on-year, the National Statistical Institute said. Wage income increased from BGN 1,284 (EUR 656.5) to BGN 1,597..
There are over one million inactive persons on the Bulgarian labour market. They don't study, don't work and are not registered with the labour offices. This "army" has huge untapped potential, National Employment Agency Director Smilen Valov said...
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