Love in action is the slogan of a charity campaign, entitled Holiday Heroes. The idea is to awaken compassion and help people in need, coordinator of the charity campaign Radoslav Kavaldzhiev says. The start of the campaign was given during the past Christmas. For just 3 weeks some 80,000 euro was collected and food for 1000 poor families was bought. The campaign continued during the Easter holidays and this time twice as many families were helped. This year the initiative is expected to provide support for some 5000 families. A whole army of volunteers have joined the cause, too. Holiday heroes are all who give time and energy to do something good for another human being, Radoslav Kavaldzhiev–Roro says.
“We created an initiative that stimulates Bulgarian corporative business and producers to make donations of food products. The campaign is fully transparent and the products reach families in need directly. When we announced our idea people were telling us we would not succeed. A number of organizations and municipalities did not want to provide us with a list of families in unequal social condition. They wanted to be mediators. We did not want to play this game and that is why we launched a campaign in social networks and turned to renowned Bulgarian sportsmen, artists, musicians. Among them were gymnast Yordan Yovchev, singer Beloslava and others. Through their support the idea quickly spread all across Bulgaria.”
© Photo: www.holidayheroes.bg
Not only companies but ordinary people too can make donations through sending a short massage DMS GEROI to 17 777. Renowned people part of the campaign will personally bring food products to families in need. Pop singer Toni is one of the most active holiday heroes. Her new song Love became the anthem of the campaign. All donations go for buying food and everything is completely transparent, Roro says and adds.
“We recorded on camera each visit and published the videos in social networks. We showed live how volunteers prepare the packages of food in a warehouse in Kostinbrod. People saw where their money went.”
A special telephone line was also opened so volunteers could receive signals about people in need. However, even campaigns like “Holiday Heroes” encounter problems.
“There is no law in Bulgaria that stops donations being taxed with VAT. In Bulgaria it easier for producers to throw out quality food than to give it as donation. Because when a producer decides to make a donation of half a kilo of cheese, they will have to pay 20 percent VAT on it. This law must be changed. We constantly speak about this problem and we are to organize a conference in January dedicated to the issue.”
English version: Alexander Markov
The days preceding the Orthodox Easter are brightened with smiles and cheerful atmosphere around the world. Students from several Sunday schools abroad have recreated the national traditions and customs associated with the preparation for Easter,..
As of 31 December 2023, Bulgaria's population is 6 445 481, or 1.4% of the EU population, according to the latest data from the National Statistical Institute. There are 3 097 698 men (48.1%) and 3 347 783 women (51.9%). Men predominate in the age group..
75 805 applications for obtaining Bulgarian citizenship were submitted from 1 January 2020 to 24 November 2023. These figures were announced in parliament at the end of 2023 by former Minister of Justice Atanas Slavov in response to a question..
A 3-day culture and gastro festival is taking place in Antimovo village near Vidin. For the 14 th time the Razvitie-1926 chitalishte (community..
A chapel built in the hollow of an old mulberry tree in the courtyard of the Ethnographic Museum in the town of Vratsa is the Easter gift made by the..
Games where the main character is the egg are probably not very many . In Germany, for example, on Easter, families visit the church, and then children..
+359 2 9336 661