The media landscape in the Balkans is very dynamic and public service media should respond to a range of challenges in a bid to win the battle for audiences. Financing, hiring the best professionals and airing of programs via satellite are among the main problems that media in Albania and Kosovo are faced with.
During a media forum organized by the Bulgarian National Radio in the town of Pravets their representatives accentuated linguistic diversity of the programs as an important part of the public service value of media outlets.
„The Radio and Television of Kosovo (RTK) has been a multilingual media outlet since its very start – it offers programs in the languages of all minorities in Kosovo both on radio and television. Kosovo Television produces programs for eight communities – in Albanian, Serbian, Turkish, Roma, Bosnian, Montenegrin, for the Egyptian minority and for the community of Gorani who speak a specific Bulgarian dialect. I can proudly say that we are the only television in the world broadcasting news in the Roma language every day,” remarks Mentor Shala, RTKDirector General
In turn Kleart Duraj, Head of International Relations at the Albanian Radio Television said:
„The programs in foreign languages especially in the languages of our neighbors are something very important. There is a dedicated channel broadcasting in the languages of all minorities in Albania including Bulgarian. For the time being they are predominantly news and current affairs but during talks with the directors of the Bulgarian National Radio and the Bulgarian National Television we have asked them to provide us with various programs in Bulgarian that we could air for the Bulgarian minority.”
The meeting organized by the Bulgarian National Radio in Pravets aimed to contribute to the dynamism of Balkan media cooperation especially in the context of the priorities of the Bulgarian Presidency of the Council of the European Union.
“This event has given us a chance to resume partnership and to encourage the processes of mutual assistance and exchange of professional experience”, BNR Director General and host of the event Alexander Velev pointed out.
The exceptional importance of public service media for promoting and consolidation democracy and European values in Southeast Europe was reiterated in a joint declaration of the participaqnts in the forum.
English Daniela Konstantinova
Photos: Ani PetrovaA string of charming towns, such as Asenovgrad, Perushtitsa, Krichim, Peshtera, Patalenitsa and Varvara are situated in the stretch between the Upper Thracian Plain and the Rhodopes. Along the valleys of the Chepelarska, Vacha, Stara..
One of the higher education institutions in Bulgaria that offers majors with the opportunity to study in French is New Bulgarian University (NBU) . These include Political Science and Applied Foreign Languages for Administration and Management (in..
"It takes very little effort to create the right conditions to bring the community together". The words belong to a young man - Stanislav Grozdanov - who became the driving force for the " livening up " of a Bulgarian village at the height of the..
+359 2 9336 661