Sofia’s Vitosha Boulevard has been steadily climbing up in the ranking of the most expensive luxury retail streets in the world, and is now 47^th out of a total of 65.

This is the highest position a street in Sofia has occupied in the past five years in the annual Main Streets Across The World report. With average monthly rent of 50 euro/sq. m., the most popular shopping street in Sofia has edged up two notches in 2018, changing places with Calea Victoriei in the capital of Romania Bucharest which dropped from 47^th to 49^th position over the same period, at an average monthly rent of 47 euro/sq. m.

The central streets of Sofia and Bucharest are positioned well, even though shopping malls have largely taken their place. Sofia’s Vitosha Boulevard has continued to enjoy unflagging interest for the opening of new stores and restaurants.

London’s New Bond Street is the most expensive European location and third globally, with monthly rent of 1339 euro/sq. m, while Hong Kong’s Causeway Bay has replaced New York’s Upper 5^th Avenue as the world’s most expensive retail street.