Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

90% of fitness industry in Bulgaria controlled by intermediaries

Photo: library

The world trend for penetration of intermediaries in the fitness industry is also in force for Bulgaria. Unlike developed markets where their penetration does not exceed 5%, in Bulgaria within 3 years they have captured 90% of the market. This could lead to bankruptcies of small fitness halls, says Petar Angelov, chairman of the Bulgarian Association for Health and Fitness. According to him, pricing was dictated by intermediaries, as their strategy was squeezing out profits of operators and buying out entire businesses, which created the opportunity for monopolization of the market. There are two main intermediaries on the Bulgarian market - Benefit Systems with their Multisport Card and Sodexo with Sport Pass Card.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Thousands commemorate the 148th anniversary of the April Uprising in Oborishte

Thousands of Bulgarians took part in the national commemoration in the historic area of Oborishte in the Pazardjik region , where the first session of the first Bulgarian National Assembly was held in April 1876. Its deputies decided to proclaim the..

published on 5/2/24 4:50 PM

Every year, 800 thousand Bulgarians seek seasonal work abroad

About 800 thousand Bulgarians migrate every year as seasonal workers. This was stated by Valentina Vasilyonova, President of the Federation of Independent Trade Unions in Agriculture at CITUB.  According to her, north-west Bulgaria (the poorest..

published on 5/2/24 3:31 PM

One in two Bulgarians actively looking for a better paid job, a survey shows

54% of employees in Bulgaria say they are looking for a new job while they are in their current position , and the main reason for this is the pursuit of a higher salary.  This is according to a survey by a Bulgarian start-up company that connects..

published on 5/2/24 2:13 PM