Bulgarian National Radio © 2020 All Rights Reserved

Advertisement in digital media marks growth in 2020

Photo: архив

Because of the Covid-19 pandemic, 2020 is expected to end with a 10% drop in total expenses for advertising and spending will return to the levels of 2018 - about BGN 415 million (208 million EUR). However, digital media advertising could mark growth of 4% on an annual basis, according to a forecast by the Bulgarian Association of Communication Agencies (BACA).

It is expected that this year investments in ads in digital media in this country will reach BGN 127 million, compared to BGN 122.1 million a year earlier. This way digital media will be able to attract over 30% of the total investments for media advertising on the market in this country. Television remains the most preferred advertising channel with a 54% share of total investments in 2020, despite the projected decline of 13% on an annual basis compared to 2019. Radio is the media that is likely to maintain the lowest levels of decline in investments for advertising - 11 percent for 2020. Over the next two years, the market is expected to gradually recover and in 2022 media investment will be at least 10 million euro higher in comparison to the period before the pandemic, the association said.

Photo: library

More from category

Bulgaria preserves employment amid Covid-19 pandemic

In the second quarter of 2020, Bulgaria was among the less affected countries from job losses or reduction of working hours, Eurostat announced. Less than 10% of the Bulgarian workers were temporarily made redundant or had to work less hours..

published on 10/28/20 10:32 AM

Optimistic theory of Bulgaria’s agriculture

Risk management in agriculture is an important aspect for sustainable development of the sector. Climate and diseases are the main risks in plant growing and animal husbandry. However market risks also impact the development of..

published on 10/27/20 11:36 AM
Kiril Ananiev

Finance Minister: More than 3 billion Leva for Covid-crisis next year

Minister of Finance Kiril Ananiev described the budget for 2021 as “anti-pandemic”. “It has clear priorities targeted most of all at measures for overcoming the consequences of the crisis,” he said for BNR’s Horizont channel, adding that over 3..

published on 10/25/20 12:05 PM