Because of the Covid-19 pandemic, 2020 is expected to end with a 10% drop in total expenses for advertising and spending will return to the levels of 2018 - about BGN 415 million (208 million EUR). However, digital media advertising could mark growth of 4% on an annual basis, according to a forecast by the Bulgarian Association of Communication Agencies (BACA).
It is expected that this year investments in ads in digital media in this country will reach BGN 127 million, compared to BGN 122.1 million a year earlier. This way digital media will be able to attract over 30% of the total investments for media advertising on the market in this country. Television remains the most preferred advertising channel with a 54% share of total investments in 2020, despite the projected decline of 13% on an annual basis compared to 2019. Radio is the media that is likely to maintain the lowest levels of decline in investments for advertising - 11 percent for 2020. Over the next two years, the market is expected to gradually recover and in 2022 media investment will be at least 10 million euro higher in comparison to the period before the pandemic, the association said.
Photo: libraryCaretaker Deputy Prime Minister and Finance Minister Lyudmila Petkova, Vice President of the European Commission Valdis Dombrovskis and European Commissioner for Economy Paolo Gentiloni signed, in Luxemburg, a partnership agreement between the..
The country's GDP stands at 64% of the European average. Unlike Romania, we have not yet crossed the 70% threshold. What distinguishes Bulgaria from other countries in the region is that they have higher levels of investment, better rule of law, and..
Bulgaria is among the largest producers of lavender oil in the world. Nearly 100% of it is export-oriented. The highest demand is in the USA, Germany, France, Austria, The Netherlands, India, Great Britain, Spain, Canada, Marocco,..
+359 2 9336 661