Despite the gloomy forecasts, high electricity prices and the war in Ukraine, the winter tourist season in Bulgaria is successful, data of the Unified Tourist Information System of Bulgaria’s Ministry of Tourism indicate.
The number of hotel accommodations in December and January saw a two-fold increase to 556,667. However, hotel occupancy was 67% of the occupancy registered during the tourist season before the Covid-19 pandemic.
British and Israeli tourists have returned to Bulgaria. The Bulgarian tourist market remains the most significant for hoteliers, followed by the market in Greece, Romania, Turkey, Britain, Italy, Germany, Russia and North Macedonia. Because of the thick snow cover, the ski runs will be open until April 10 or April 17.
Wine culture has been thriving in Bulgaria, with more and more locations and events drawing a growing number of wine lovers and boosting interest in wine tourism. Demand in wine tasting has gone up significantly in 2024, weekend advance bookings..
Bulgaria’s second largest city of Plovdiv is in the top 3 of recommended destinations for the upcoming Christmas and New Year holidays in a ranking by Forbes. Experts from the European Best Destinations organization put Plovdiv in third..
At the official opening of the winter season in Bansko, caretaker Minister of Tourism Evtim Miloshev said that Bulgaria has the potential to become a leading tourist country in the region. It is high time the discussion began among all..
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