Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Bulgaria's Pamporovo with ambition to become a boutique resort in the Balkans

Photo: Facebook /Pamporovo

Pamporovo has seen significant growth in visitors from Balkan markets over the past 3 months, including tourists from Romania, Moldova, North Macedonia and Serbia, said resort executive director Marian Belyakov. At a meeting with representatives of the Association of Turkish Tour Operators TÜRSAB, who visited Pamporovo as part of an informational tour, he explained that the plans for the development of the mountain resort are not in the direction of a mass resort. 

"The region has about 8-9 thousand hotel beds. We want in 5-6 years Pamporovo to be a boutique, luxurious and expensive resort", Belyakov pointed out. According to him, the ski service should not be seen as something cheap. Over the past 10 years, extremely large funds have been and continue to be invested in the ski area, Belyakov said.
Bulgarian tourists have the highest relative share among visitors in Pamporovo, followed by the British market. The Turkish market is approximately in 5th place. According to Belyakov, tourists from Bulgaria's south-eastern neighbour would be much more if visas were not required and he called for the visa regime to be eased.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Evtim Miloshev

Tourism Minister Evtim Miloshev expects a 5% increase in the number of tourists during the winter season

Caretaker Minister of Tourism Evtim Miloshev expressed optimism about the winter season, saying he expects a 5% increase in the number of tourist visits. “If all goes well and the if the weather is with us,” he added. 1.3 million tourists are..

published on 12/5/24 9:03 AM

Snow-covered slopes in Borovets, Bansko and Pamporovo before start of the new season

The ski runs in the three major winter resorts of Bulgaria - Borovets, Bansko and Pamporovo, are well covered with snow before the official start of the season, BGNES reports. The 2024/2025 season will open in Borovets on December 15. A good base of..

published on 12/3/24 12:08 PM

Momchilovtsi or Musiliyan - why do the Chinese love the picturesque Rhodope village

In 2009, a state-owned company in Shanghai launched a yogurt on the market under the brand name "Musiliyan, as the village of Momchilovtsi is called in China. The еmergence of this product was accompanied by a large-scale advertising campaign, and..

published on 12/2/24 10:47 AM