The Bulgarian capital holds third place in Europe in terms of opportunities for luxury wellness tourism, right after Barcelona and Zurich, according to a study by the company "OVO Network" .
The ranking takes into account the presence of restaurants rated by Michelin, 5-star hotels and luxury spas, relative to the number of tourists who visit them, as well as the level of "security and luxury" in the cities.
The research data shows that Sofia has impressive 83 spas with 4 stars or more, which means that there are 60 luxury spas per 1 million tourists. According to the study, this is more than twice the average for the cities included in the ranking.
Sofia is also one of the most desirable destinations for a luxurious stay. The Bulgarian capital occupies 10th place in the ranking of the online search engine "Google" for a destination that is associated with searching for information related to luxury.
Compiled by: Veneta Nikolova
The Ministry of Tourism has launched a large-scale international advertising campaign on National Geographic and 24 Kitchen channels, part of The Walt Disney Company and Warner Bros. The TV advertisement promoting Bulgaria as a destination for..
Bulgarians are traveling more and more actively and are spending more money on travel - both to nearby and distant destinations. Last year, they made about 9 million trips abroad, with neighbouring Turkey, Greece, Romania and Serbia being the most..
Bulgaria's entry into the eurozone is expected to create zones for elitе tourism in our country, similar to other countries in the rich club. Such zones could be developed in the seaside resorts of Sveti Vlas and Sozopol around the yacht..
The Ministry of Tourism has launched a large-scale international advertising campaign on National Geographic and 24 Kitchen channels, part of The..
Clear
Mostly Cloudy
Partly Cloudy