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Reuters Institute: BNR and Bulgarian National TV lead at brand level

Photo: Ani Petrova, BNR

At the brand level, public broadcasters Bulgarian National Television and Bulgarian National Radio lead with 60% and 59%, respectively, the Reuters Institute writes in its digital news report 2024.

Trust in the news is down almost 10pp over the last seven years and remains one of the lowest in our survey, with trust in news overall at 29%, the report reads. In weekly reach, offline –TV, radio and press – the BNR is in 8th position with 13% and 8% at least 3 days per week. In weekly reach, online, the BNR is in 15th position with 9% weekly reach and 6% at least 3 days per week. 

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