Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

Frenchman from Bordeaux promoting Bulgaria as wine tourism destination

Photo: BGNES

Wine tourism is a chance for Bulgaria to attract wealthy tourists, as well as an opportunity to show the country should not be perceived as a cheap alcohol destination. This is what Frenchman Guy Labeyrie, who has the goal of promoting Bulgaria as wine tourism destination in his own country, tells us.


He is from Bordeaux – world famous wine destination, but he settled down in Bulgaria because of his love for a Bulgarian woman. In this country he runs a tourism company, owns a winery and most of his guests are from France.




According to Guy Labeyrie, doing business in Bulgaria is neither easy, nor difficult:




Wine tours and tastings for small groups, picturesque landscapes, interesting meetings, history, anecdotes, architecture and good food. This is the formula used by Guy Labeyrie to attract French tourists to Bulgaria. But what do they know about this country?




According to Guy Labeyrie, who has been living in Plovdiv for 10 years, Bulgaria could successfully offer specialized tourism, such as wine tours and cultural tourism. According to him, people looking for specialized tours are people with much higher requirements. They would like to have different experiences in comparison to mass tourism. They want to get to know the culture, they look for places with a rich history and rely on luxury and perfect services in hotels and restaurants.

English: Alexander Markov

Photo: BGNES



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Awards presented to the best tourist lodges and shelters for 2024

The awards in the "Hut of the Year" competition, a joint initiative of 360Mag magazine and the Bulgarian Tourist Union, were presented at a ceremony in the Cinema House in Sofia. More than 100 mountain lodges and shelters from all..

published on 10/10/24 10:50 AM

Adrenaline, beautiful views and history - rock climbing in the Rusenski Lom river valley

The rock formations overhanging the Rusenski Lom River and its tributaries Beli Lom, Cherni Lom and Mali Lom are a magnet for nature lovers and adrenaline seekers. The whole area is known as Polomie or "Mountain under the Plain"...

published on 10/9/24 2:37 PM

Veliko Tarnovo could come up against overtourism in the future, Tourism Minister Evtim Miloshev says

Caretaker Minister of Tourism Evtim Miloshev opened the 19 th International Exposition “Cultural Tourism” in Veliko Tarnovo, with the participation of 10 countries as well as 30 Bulgarian municipalities. In his address, Minister Miloshev..

published on 10/9/24 9:59 AM