Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Tourists in Bulgaria increase by 40% compared to last summer

Photo: Pixabay

A large-scale advertising campaign of Bulgaria is starting in neighbouring countries to extend the season and attract more guests in September, said the Caretaker Minister of Tourism Ilin Dimitrov. At a meeting in the Golden Sands resort with the industry, he said that the campaign will also be aimed at the domestic market, so that Bulgarians will come to the Black Sea.

In addition to neighbouring Balkan countries, the country's advertising will be strengthened in Poland as well, Dimitrov added. A journalistic tour from Germany is expected at the beginning of September, which will also contribute to the promotion of Bulgaria. 
In the height of the season, there is a 40% increase in tourists compared to 2021, but they remain 25% less than the record year 2019.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Rumen Draganov

The tourism industry is prepared for power outages, Prof. Rumen Draganov says

The problems related to electricity cuts in some places in the country did not affect the way tourists welcomed 2025 in the places of accommodation, Rumen Draganov from the Institute for Analyses and Assessments in Tourism has told..

published on 1/2/25 11:48 AM

On the winter map: Bulgaria’s ski centres are booming

The ski season started earlier than usual in Bulgaria this year, thanks to the early snowfall. In Bansko, the ski runs opened to the public early, in the first days of December , and the official start to the season was given a week later .  The other..

published on 1/2/25 7:35 AM

Record successes and unclear prospects - about the tourism optimism in 2024

While Bulgaria is going through yet another political crisis, the sense of impasse is deepening and the division and discontent in society prevail, there is one sector that has managed to break this ominous pattern - tourism . In 2024, Bulgaria not..

published on 12/28/24 6:05 AM