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The BNR and Ministry of Tourism to cooperate in establishing Bulgaria as a tourist destination

Photo: BNR

The Bulgarian National Radio, in partnership with the Ministry of Tourism, will work on the creation of audio and video podcasts, as well as programmes about tourism, which will be able to find their audience through the content of Radio Bulgaria in 11 languages. 

The point of cooperation is the affirmation of the tourism destination and brand "Bulgaria". 

The idea of ​​the joint projects was discussed during a conversation between the Minister of Tourism Ilin Dimitrov and the BNR Director General Milen Mitev. 

The creation of a digital map of Bulgaria is also planned, as it will unite the various opportunities and elements of the tourist services and products. These include cultural and wine routes, landmarks and farmers' markets. It is also planned that an opportunity will be available for purchasing tickets for various museums and events via QR code. 

Initially, the project will be aimed at the domestic market with a reference to a larger project that can be translated into several languages ​​and serve to promote Bulgaria abroad.

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Radio Bulgaria News    BNR Bulgarian National Radio Ministry of Tourism tourism

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