Cultural tourism accounts for nearly 20% of the country’s tourism product, according to data from a survey by the Ministry of Tourism. While Bulgaria's image was previously associated mainly with maritime tourism, which made up 70% of the tourism market, the country can now boast a relatively diversified tourism product. The study of the Ministry of Tourism also shows that health tourism accounts for approximately 16% of the national tourism product. Health and cultural tourism are practised all year round and throughout the country. Cultural tourism is one of the five most commonly practiced types of tourism by Bulgarians.
In Plovdiv, the number of visitors has increased by over 17%, in Veliko Tarnovo by over 13%, in Ruse by more than 18%. Kazanlak has seen a three-digit growth of more than 124% over the year. The data also indicates that more than 1.9 million adult Bulgarians (nearly 36% of the adult population in the country) engaged in cultural tourism between June 2022 and May 2024.
For the second year, a series of bilateral business meetings in a “roadshow” took placee held in Germany, 11-14 November, between German and Bulgarian representatives of the tourist industry for promoting Bulgaria, the Bulgarian embassy in Berlin has..
Veliko Tarnovo is the town with the biggest number of cultural and historical landmarks in Bulgaria. Every Bulgarian feels a sense of pride upon setting foot in the medieval Bulgarian capital while foreigners are fascinated by its architecture,..
Bansko has been recognized as one of the most desired destinations during the World Travel Market London. The resort town has entered the top 10 of Lonely Planet’s ranking "Best in Travel 2025". "This is another well-deserved recognition for our..
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