The Bulgarian government has approved a rise in the budget of the Ministry of Tourism by 1,245,000 euros, BTA has reported. The money is aimed at a massive advertising campaign to promote winter tourism in Bulgaria, both in the domestic and in target markets for this country. The advertising campaign is one of the many steps taken by the ministry to save the winter tourist season and stabilize the Bulgarian tourism business, which has been hit hard by the Covid-19 pandemic.
The international advertising campaign will be aimed mainly at the citizens of Romania, Greece, Turkey, Serbia and North Macedonia, because they can travel to the country by car.
The ski runs in the three major winter resorts of Bulgaria - Borovets, Bansko and Pamporovo, are well covered with snow before the official start of the season, BGNES reports. The 2024/2025 season will open in Borovets on December 15. A good base of..
In 2009, a state-owned company in Shanghai launched a yogurt on the market under the brand name "Musiliyan, as the village of Momchilovtsi is called in China. The еmergence of this product was accompanied by a large-scale advertising campaign, and..
The old button lift in the village of Govedartsi , Samokov Municipality, which takes tourists to the peak of Malyovitsa in the Rila Mountains, is to be modernised as a four-seater chairlift with a capacity of 1,520 people per hour . A proposal has been..
The 2024 Christmas and New Year holidays will be more than 10 days long, from December 20 to January 2, which will encourage both family and business..
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