Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Municipalities in the southern part of Bulgaria’s Black Sea coast to be advertised jointly on foreign tourist markets

Photo: burgas.bg

The municipalities of Burgas, Nessebar, Pomorie, Primorsko, Tsarevo and Malko Tarnovo will be promoted together on the markets in Poland, Great Britain, the Czech Republic, Germany and the Scandinavian countries through attractive videos and other ads. The Municipality of Burgas has been selected to receive financial assistance for the campaign under the latest program of the Ministry of Tourism aimed to finance the marketing of the Black Sea municipalities.

Together with the tour operators, they will develop and offer various products in the region related to family, sea, health, sports, festival and other types of tourism in the destination "Burgas - Southern Black Sea coast". The focus will be on direct advertising in foreign cities, in "hot" spots such as subways and city buses. There will be digital outdoor and online advertising, aimed at various target groups.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

From a mussels weekend to a cinema vacation or how Bulgaria's Burgas draws tourists

Last summer, Bulgaria's coastal city Burgas and the surrounding resort towns welcomed about 600,000 Bulgarian and foreign tourists , which is 21% more than in 2023. Recently, however, Burgas has also been developing as a cultural hub, attracting more and..

published on 3/20/25 12:05 PM

The Ministry of Tourism launches a large-scale advertising campaign in nine countries

The Ministry of Tourism has launched a large-scale international advertising campaign on National Geographic and 24 Kitchen channels, part of The Walt Disney Company and Warner Bros. The TV advertisement promoting Bulgaria as a destination for..

published on 3/20/25 10:20 AM

From China through the Baltics to the Eastern Rhodopes - Bulgarians are investing in new experiences

Bulgarians are traveling more and more actively and are spending more money on travel - both to nearby and distant destinations. Last year, they made about 9 million trips abroad, with neighbouring Turkey, Greece, Romania and Serbia being the most..

published on 3/12/25 2:55 PM