The concept of the festival is to be held every year in a different place, hosted by a different group, under a different motto. The event provides Bulgarian folklore groups outside the country a venue for dancing, meeting people and exchanging ideas. Thanks to this, each event turns out to be entirely unique and very emotional. Each of the groups that organise the festival adds to and updates it, thus leaving a piece of themselves in the DNA of the festival, the initiators say.

"The ninth edition of the gathering will be held on May 11 and 12, 2024 in Palma de Mallorca, Spain. In previous years, the uneven Bulgarian beats have "shaken" squares in various cities in the Czech Republic, Italy, Spain, Denmark and France" - explained Anita Ekenova, permanent coordinator of the gathering. She is also the head of the folklore troupe  Ot izvora (From the fount) in the French city of Lyon, who started this festival tradition.

"No matter how many social networks there are, nothing can replace live contact between us - there is nothing more important than a hug, a smile, holding hands. This is the way to find like-minded people and move forward" - Anita Ekenova is convinced in an interview for Radio Bulgaria.

The culmination of 'In the town square of the other Bulgaria' will be a huge horo dance with all the participants on Sunday (12 May) at 10:00 in front of the cathedral in the De la Mar park in Palma de Mallorca.