“The National Programme for Tourist Advertising focuses on digital marketing,” said Minister of Tourism Nikolina Angelkova at the presentation of the first Bulgarian Viber service, a joint project with the Ministry of Tourism and iLoveBulgaria.

In her words, this is a service all Viber users will be able to use to get to know the country’s tourist attractions. Besides the 100 National Tourist Sites, at this time there are 5,000 sites included in the application.

“37 percent of users of different mobile devices have used them to book their holidays online,” said Angelkova and added that the country could attract more tourists via new technologies. Viber General Manager for Central and Eastern Europe Atanas Raykov, stressed that Bulgaria is the first country with its own chat extension for its tourist services. He stated that in Bulgaria alone, Viber users number over 3.5 million.