Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

National programme for tourist advertising focuses on digital marketing

Photo: BGNES

“The National Programme for Tourist Advertising focuses on digital marketing,” said Minister of Tourism Nikolina Angelkova at the presentation of the first Bulgarian Viber service, a joint project with the Ministry of Tourism and iLoveBulgaria.

In her words, this is a service all Viber users will be able to use to get to know the country’s tourist attractions. Besides the 100 National Tourist Sites, at this time there are 5,000 sites included in the application.

“37 percent of users of different mobile devices have used them to book their holidays online,” said Angelkova and added that the country could attract more tourists via new technologies. Viber General Manager for Central and Eastern Europe Atanas Raykov, stressed that Bulgaria is the first country with its own chat extension for its tourist services. He stated that in Bulgaria alone, Viber users number over 3.5 million. 



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

National strike in Belgium will affect Sofia-Brussels flights

The national strike in Belgium, scheduled for 13 February, will lead to flight cancellations from/to Sofia from/to Brussels and Charleroi. Another flight is being diverted towards the Netherlands, BNR’s correspondent in Brussels Anguelina Piskova..

published on 2/12/25 12:54 PM

Germany deports 7 refugees to Bulgaria under the Dublin Regulation

The German province of North Rhine-Westphalia has carried out its first charter flight to deport refugees, bTV reported. The flight included 7 young men from Afghanistan and Syria. They have no criminal records.  The deportation is in accordance..

published on 2/12/25 11:09 AM
Vazrazhdane Leader Kostadin Kostadinov

Parliament to discuss the water supply from Arda River for irrigation in Greece

A hearing of the Prime Minister, the Ministers of Energy, Environment and Water, Agriculture and Food, and the Director of the National Electricity Company (NEK), has been included in the agenda of Bulgaria’s Parliament for February 12 at the..

published on 2/12/25 10:58 AM