Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

Ruling parties have spent more money on advertising

Photo: BGNES

Participants in the upcoming parliamentary elections have spent more than 2 million euros on media coverage, according to the Institute for Public Environment Development. The parties part of the Volya-NFSB coalition have invested the most, followed by VMRO and GERB, Diana Eftimova from the institute told BNR's Horizont program.

Big TV channels remain the most popular media for political advertising. Less money was spent for advertising in social networks in comparison to electronic and print media. "It is an interesting fact that advertising on Facebook runs not so much through the main party pages or the pages of the leaders of the respective formations, but through the personal pages of candidates," the study shows.




Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

On Transfiguration Day it will rain only in the northeastern regions

On Tuesday , the clouds will be variable, more significant in the afternoon over Eastern Bulgaria and the mountains and in places there will be rain and thunderstorms. Winds across the country, at the latest in the extreme eastern regions, will be..

published on 8/5/24 7:25 PM

Exhibition showing gold and silver treasures found in Bulgaria opens in Balchik

The exhibition "Tales of Gold and Silver" of the National History Museum, prepared for the 100th anniversary of the State Cultural Institute "Cultural Center The Palace - Balchik" (formerly the summer residence of Queen Marie of..

published on 8/5/24 6:04 PM
Raya Nazaryan

Speaker of Bulgarian Parliament refuses to be caretaker PM

"The most important thing for a caretaker prime minister is to ensure that fair and transparent elections are held and well-known political faces will not bring credibility to the process." This is what Speaker of Parliament Raya Nazaryan from GERB said..

published on 8/5/24 4:44 PM