Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

Ruling parties have spent more money on advertising

Photo: BGNES

Participants in the upcoming parliamentary elections have spent more than 2 million euros on media coverage, according to the Institute for Public Environment Development. The parties part of the Volya-NFSB coalition have invested the most, followed by VMRO and GERB, Diana Eftimova from the institute told BNR's Horizont program.

Big TV channels remain the most popular media for political advertising. Less money was spent for advertising in social networks in comparison to electronic and print media. "It is an interesting fact that advertising on Facebook runs not so much through the main party pages or the pages of the leaders of the respective formations, but through the personal pages of candidates," the study shows.




Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Prosecutor’s office is investigating Romanian citizens for illegal migrant trafficking

The Sofia City Prosecutor’s Office has initiated pre-trial proceedings regarding an organized criminal group for the trafficking of migrants, the prosecutor’s office has announced. Evidence was collected during the investigation regarding 16..

published on 11/25/24 2:51 PM
Chief Inspector Zornitsa Shumanova (L)

Domestic violence figures have been growing steadily

The number of crimes committed in the conditions of domestic violence has gone up by 54% since the beginning of the year compared to last year, the Ministry of Interior announced on International Day for the Elimination of Violence against Women. A..

published on 11/25/24 2:36 PM
Sofia

Use of solid fuels will be banned in 9 Sofia regions

As of next year, use of solid fuels for domestic heating in buildings which are part of central heating and gas supply networks will be banned in nine Sofia regions, Deputy Mayor of Sofia Nadezhda Bobcheva announced at the opening of a round table..

published on 11/25/24 2:11 PM