Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

Ruling parties have spent more money on advertising

Photo: BGNES

Participants in the upcoming parliamentary elections have spent more than 2 million euros on media coverage, according to the Institute for Public Environment Development. The parties part of the Volya-NFSB coalition have invested the most, followed by VMRO and GERB, Diana Eftimova from the institute told BNR's Horizont program.

Big TV channels remain the most popular media for political advertising. Less money was spent for advertising in social networks in comparison to electronic and print media. "It is an interesting fact that advertising on Facebook runs not so much through the main party pages or the pages of the leaders of the respective formations, but through the personal pages of candidates," the study shows.




Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Dogan demands the resignation of Peevski and five other DPS members

In an appeal to the DPS members, the honorary chairman of the DPS, Ahmed Dogan, demanded the resignation of the chairman of the parliamentary group, Delyan Peevski, and that of five other prominent names in the Movement for Rights and..

published on 7/11/24 8:55 AM

New season of archaeological works starts at Perperikon

The largest archaeological campaign ever conducted on Perperikon has begun, BTA reports. Prof. Nikolay Ovcharov, head of the research at the site for nearly 25 years, says that the campaign is held under the title "Will Roman statues..

published on 7/11/24 8:10 AM

Warning for dangerous heat in the entire country

Thursday will be sunny and hot. There will be more clouds in the afternoon, but short rainfalls are expected in few places. The lowest temperatures will be between 17 and 25°C; in Sofia about 18°C. The highest will be between 34 and..

published on 7/10/24 6:45 PM