Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

Ruling parties have spent more money on advertising

Photo: BGNES

Participants in the upcoming parliamentary elections have spent more than 2 million euros on media coverage, according to the Institute for Public Environment Development. The parties part of the Volya-NFSB coalition have invested the most, followed by VMRO and GERB, Diana Eftimova from the institute told BNR's Horizont program.

Big TV channels remain the most popular media for political advertising. Less money was spent for advertising in social networks in comparison to electronic and print media. "It is an interesting fact that advertising on Facebook runs not so much through the main party pages or the pages of the leaders of the respective formations, but through the personal pages of candidates," the study shows.




Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Bulgaria faced with yet another early parliamentary election

After the parliamentary group of the ITN party returned the third mandate for forming a government unfulfilled, President Rumen Radev is continuing with the procedure of appointing a caretaker government and scheduling a seventh early parliamentary..

published on 8/5/24 2:45 PM
Kulata border checkpoint

Bulgaria introduces mandatory disinfection of vehicles at all border checkpoints

Bulgaria introduces mandatory disinfection of vehicles at all border crossings because of outbreaks of small ruminant plague in Northern Greece. The Bulgarian authorities have sent notification letters to all neighbouring countries..

published on 8/5/24 10:11 AM

Spanish aircraft are helping Bulgaria in extinguishing the fire along the border with Greece

The fires in the south-western regions of Bulgaria continue , as more than 15,000 decares of forests have already burned. The battle with the fire has been going on for two weeks and at the moment it is active only on the territory..

published on 8/5/24 9:19 AM