Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

Ruling parties have spent more money on advertising

Photo: BGNES

Participants in the upcoming parliamentary elections have spent more than 2 million euros on media coverage, according to the Institute for Public Environment Development. The parties part of the Volya-NFSB coalition have invested the most, followed by VMRO and GERB, Diana Eftimova from the institute told BNR's Horizont program.

Big TV channels remain the most popular media for political advertising. Less money was spent for advertising in social networks in comparison to electronic and print media. "It is an interesting fact that advertising on Facebook runs not so much through the main party pages or the pages of the leaders of the respective formations, but through the personal pages of candidates," the study shows.




Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

The Bulgarian Navy celebrates its 145th anniversary

The 145 th anniversary of the establishment of the Bulgarian Navy will be celebrated tonight in the city of Ruse. At 8:00 p.m. in front of the Dohodno Zdanie (Revenue Building), a festive concert of the Representative..

published on 8/5/24 8:05 AM

The town of Ardino in the Rhodopes offers a one-week festive program

The fourth edition of "Ardino Days 2024" and "Festival of clean foods from the Rhodopes" this year will be held under the motto "Hand in Hand for Ardino". The week-long event, which starts today, will offer cultural, educational and..

published on 8/5/24 7:45 AM

Slight drop in temperature on Monday

Sunny weather will prevail on Monday. There will be more significant increases in cloudiness over the northern and eastern regions of Bulgaria in the afternoon and over mountainous regions. Rainfalls are possible in some places...

published on 8/4/24 6:05 PM