Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

Ruling parties have spent more money on advertising

Photo: BGNES

Participants in the upcoming parliamentary elections have spent more than 2 million euros on media coverage, according to the Institute for Public Environment Development. The parties part of the Volya-NFSB coalition have invested the most, followed by VMRO and GERB, Diana Eftimova from the institute told BNR's Horizont program.

Big TV channels remain the most popular media for political advertising. Less money was spent for advertising in social networks in comparison to electronic and print media. "It is an interesting fact that advertising on Facebook runs not so much through the main party pages or the pages of the leaders of the respective formations, but through the personal pages of candidates," the study shows.




Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Dobromir Zhivkov, Market Links

Market Links: 35% of Bulgarians want election to be annulled

More than 35% of people in this country support the idea of a full annulment of the 27 October early election for parliament , indicates a national survey financed and carried out jointly by bTV and Market Links sociological agency. 26% of the..

published on 11/21/24 11:29 AM

Only 10% of pregnant underage girls in Bulgaria have an abortion

The youngest grandmother in Bulgaria is just 28, Dr. Antonio Dushepeev, head of the maternity ward at the University General Hospital in Burgas said for the BNR. 149 underage girls gave birth at the hospital last year alone, the youngest of whom was..

published on 11/21/24 9:59 AM

Bulgaria to grant WHO EUR 100,000 in aid for the civilian population in Gaza

The Council of Ministers has approved the draft of a donation agreement between the World Health Organization and Bulgaria on the provision of a voluntary contribution, amounting to EUR 100,000, in support of the activities of the organization in the..

published on 11/21/24 9:20 AM