Mr Behar was president of ICCO (the world’s PR organization) for two years.At a glamorous ceremony in London close to 250 PR professionals from the world’s five continents gave a storm of applause to the Bulgarian expert who has reached the top of the PR business. Maxim Behar is not only the first East European on the world’s PR Hall of Fame but is one among few Europeans in it. Mr Behar said he accepted this exceptional honor as а credit for what he has to do in the PR business from now on, but also as an incredible achievement of Bulgaria. He added that the PR business worldwide was seeing a major upsurge but more than ever was being challenged by its own dynamic transformation into a brand new business – transparent, ethical and super dynamic. At the ceremony in London Behar said that he had been happy to lead ICCO in dramatic times when the organization assumed a leading role in the global changes in the PR sector. ICCO is the most influential organization of PR professionals worldwide. It operates in 55 countries and has more than 2500 PR member companies.
On the eve of the most Bulgarian and culturally significant holiday –the Day of Slavonic Alphabet, Bulgarian Enlightenment and Culture, celebrated on May 24, the Ministry of Culture with Minister Boil Banov, awarded the Golden Age State Award to..
Japanese scholar Kenta Sugai encountered Bulgarian language during his studies at the Tokyo University of Foreign Languages where he first studied Russian philology. As a linguist he was fascinated by the grammatical features of Bulgarian..
Under-financing, digital development, engaging the young audience – these are the challenges all public service media in Southeastern Europe face. This was made clear at a forum, organized by the Bulgarian National Radio. For Radio Bulgaria, the..