Bulgarian PR expert Maxim Behar officially inducted in ICCO Hall of Fame

Photo: BТА

Mr Behar was president of ICCO (the world’s PR organization) for two years.At a glamorous ceremony in London close to 250 PR professionals from the world’s five continents gave a storm of applause to the Bulgarian expert who has reached the top of the PR business. Maxim Behar is not only the first East European on the world’s PR Hall of Fame but is one among few Europeans in it. Mr Behar said he accepted this exceptional honor as а credit for what he has to do in the PR business from now on, but also as an incredible achievement of Bulgaria. He added that the PR business worldwide was seeing a major upsurge but more than ever was being challenged by its own dynamic transformation into a brand new business – transparent, ethical and super dynamic. At the ceremony in London Behar said that he had been happy to lead ICCO in dramatic times when the organization assumed a leading role in the global changes in the PR sector. ICCO is the most influential organization of PR professionals worldwide. It operates in 55 countries and has more than 2500 PR member companies.


More from category

Asen Mladenov about the region of Trun – past and present

It takes but one visit to Trun and its environs to fall in love with the place. We talk to Asen Mladenov, a resident of the area whose family has been living here for nine generations, about this “uncut diamond” of Bulgaria. For 30 years he has..

published on 2/18/18 8:15 AM

Testament to posterity opened in Razgrad

The Regional Governor of Razgrad Gunay Husmen has opened a testament to posterity dating back to 1975. On 1 August 1975, the bottle with the message was placed in the wall of the then state-run dress-making factory “Vasil Kolarov”. The..

published on 2/17/18 9:15 AM

Konstantin Penkov on philately as passion, hobby and profession

Today we are to tell you the interesting story of Bulgarian archaeologist and philatelist Konstantin Penkov who has been searching for the world’s most expensive and valuable post stamps. Konstantin managed to turn his hobby into his job. He..

published on 2/17/18 8:00 AM