Bulgarian PR expert Maxim Behar officially inducted in ICCO Hall of Fame

Photo: BТА

Mr Behar was president of ICCO (the world’s PR organization) for two years.At a glamorous ceremony in London close to 250 PR professionals from the world’s five continents gave a storm of applause to the Bulgarian expert who has reached the top of the PR business. Maxim Behar is not only the first East European on the world’s PR Hall of Fame but is one among few Europeans in it. Mr Behar said he accepted this exceptional honor as а credit for what he has to do in the PR business from now on, but also as an incredible achievement of Bulgaria. He added that the PR business worldwide was seeing a major upsurge but more than ever was being challenged by its own dynamic transformation into a brand new business – transparent, ethical and super dynamic. At the ceremony in London Behar said that he had been happy to lead ICCO in dramatic times when the organization assumed a leading role in the global changes in the PR sector. ICCO is the most influential organization of PR professionals worldwide. It operates in 55 countries and has more than 2500 PR member companies.


More from category

St. Anastasia Island: an out-of-the-box celebration of Assumption of Mary

A most special place to mark the great feast of the Assumption of Mary on 15 August in Bulgaria is the Island of St. Anastasia. The island is located in the Bay of Bourgas at 6.5 km (4 sea miles) from the city between Cape Tchoukalya and Cape Atiya...

published on 8/14/18 3:30 PM

Balkan Developments

Thousands of Romanians protest in Bucharest More than 6,000 Romanians protested downtown Bucharest, demanding the resignation of the left-wing government headed by Viorica Dancila, as well as holding of early elections. People fear that..

published on 8/13/18 3:21 PM

Prof. Tsvetomir Loukanov – savior of children’s hearts in Heidelberg

Even the ancient ones realized the fragility of the heart – yet Homer described over 100 types of deadly injuries in battles. However, it was barely in the mid-20th century when surgeons dared to interfere and carry out a heart surgery. Prof...

published on 8/13/18 12:58 PM