Bulgarian National Radio enjoys highest level of brand trust

Photo: library

The Bulgarian National Radio enjoys the highest level of brand trust, the annual report of Reuters Institute for the Study of Journalism with the Oxford University shows. BNR has the highest level of brand trust - 8.18 on a scale of 1 to 10. The Bulgarian National Radio’s brand trust score has continued to increase. In 2018 BNR enjoyed a brand trust score of 8.01 points. The group of websites part of BNR is among the 16 most visited media for the first time. Overall trust in the news in Bulgaria is only 40%, the report further shows. 52% of the Bulgarians think the national media are too negative. One of the main conclusions of the survey made in 38 countries is that more people are worried about disinformation, they are searching for more reliable information sources, but nobody wants to pay for a better journalism. 

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