90% of fitness industry in Bulgaria controlled by intermediaries

Photo: library

The world trend for penetration of intermediaries in the fitness industry is also in force for Bulgaria. Unlike developed markets where their penetration does not exceed 5%, in Bulgaria within 3 years they have captured 90% of the market. This could lead to bankruptcies of small fitness halls, says Petar Angelov, chairman of the Bulgarian Association for Health and Fitness. According to him, pricing was dictated by intermediaries, as their strategy was squeezing out profits of operators and buying out entire businesses, which created the opportunity for monopolization of the market. There are two main intermediaries on the Bulgarian market - Benefit Systems with their Multisport Card and Sodexo with Sport Pass Card.

More from category

Sharp increase of unemployment benefits in Bulgaria in times of record-low unemployment

Analysis of the National Social Security Institute registered increase in the volume of unemployment benefits paid in times of record-low unemployment. In 2018 the money paid for unemployment benefits was 10% more than in 2017. Last year 72,000 jobless..

published on 7/22/19 5:31 PM

First 5G medical examination in Bulgaria was made today

5G is revolutionary  technology  for the economy, the industry, the society and the people, Bulgaria’s Minister of Transport, Information Technology and  Communications Rosen Zhelyazkov said during the first 5G mobile conversation held in Bulgaria...

published on 7/22/19 5:17 PM

Bulgaria is against reception of migrants directly from the boats

Bulgaria’s Minister of Foreign Affairs Ekaterina Zaharieva and this country’s Minister of Interior Mladen Marinov participated at an informal meeting of the EU Foreign Affairs and Interior Ministers in Paris on topical problems of migration in the..

published on 7/22/19 5:00 PM