Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

90% of fitness industry in Bulgaria controlled by intermediaries

Photo: library

The world trend for penetration of intermediaries in the fitness industry is also in force for Bulgaria. Unlike developed markets where their penetration does not exceed 5%, in Bulgaria within 3 years they have captured 90% of the market. This could lead to bankruptcies of small fitness halls, says Petar Angelov, chairman of the Bulgarian Association for Health and Fitness. According to him, pricing was dictated by intermediaries, as their strategy was squeezing out profits of operators and buying out entire businesses, which created the opportunity for monopolization of the market. There are two main intermediaries on the Bulgarian market - Benefit Systems with their Multisport Card and Sodexo with Sport Pass Card.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

The first prison in Bulgaria without bars presented in Samoranovo

A new complex in the village of Samoranovo, which includes a prison without bars based on the Norwegian model, a training center for prison officers, etc. was unveiled to the public today, 16 months after the first sod. The prison, built under the..

published on 4/29/24 6:31 PM

EC: Bulgaria should say when it will stop subsidizing fossil fuels

Bulgaria should further develop its approach to dealing with energy poverty and indicate concrete steps for its reduction - this is stated in the recommendations of the European Commission to the project of the updated national plan in the field of..

published on 4/29/24 6:24 PM

Exacta Survey: GERB-SDS Holds 10% lead over PP-DB, MRF secures third place in electoral attitudes

25.9 per cent of Bulgarians who intend to vote in the June 9 parliamentary elections said they would choose GERB-SDS , compared with 16 per cent for We Continue the Change-Democratic Bulgaria (PP-DB) , 14 per cent for the Movement for Rights and..

published on 4/29/24 3:49 PM