The world trend for penetration of intermediaries in the fitness industry is also in force for Bulgaria. Unlike developed markets where their penetration does not exceed 5%, in Bulgaria within 3 years they have captured 90% of the market. This could lead to bankruptcies of small fitness halls, says Petar Angelov, chairman of the Bulgarian Association for Health and Fitness. According to him, pricing was dictated by intermediaries, as their strategy was squeezing out profits of operators and buying out entire businesses, which created the opportunity for monopolization of the market. There are two main intermediaries on the Bulgarian market - Benefit Systems with their Multisport Card and Sodexo with Sport Pass Card.
The first hydrogen charging station in the country – as part of the Bulgarian Academy of Sciences’ field laboratory Integrated Energy Systems of the Centre of Competence Hitmobile – was officially unveiled in Sofia. The station was produced by the..
The mountain rescue service - Lakatnik unit are launching a 100-metre zipline at the picturesque Lakatnik cliffs in the Iskar Gorge. The initiative is part of the traditional May festival in the village of Gara Lakatnik. Thrill seekers in good..
On Saturday minimum temperatures in the country will range from 5 to 10° C., for Sofia 5 ° C. In the morning there will be significant clouds over the Eastern and Southern-most parts though no precipitation is in the forecast. During the day the..
The Association for Modern Trade, which unites the majority of supermarkets , has called on President Rumen Radev to veto the new regulation on the..
On Friday , the lowest temperatures in the country will be between 8 and 13°C; in Sofia - about 9°C. Cloudiness will be significant during the day, with..
“On Europe Day, let us wish for a European Union that will continue to build its unity based on the principles of democracy and peace,” President..
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