Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

53% of internet users in Bulgaria are online shoppers

Photo: pixabay

53% of Internet users in Bulgaria (over 2,800,000 people) are online shoppers, while in 2018-2019 they were a third of this figure. The Covid-19 pandemic gave a big boost to e-commerce in Bulgaria. 

This was announced by Janet Naydenova from the Bulgarian E-commerce Association at a forum for responsible production and trade in Sofia. Naydenova pointed out for comparison that in the Scandinavian countries and Great Britain, online buyers account for 80-90% of internet users, which means that this niche in Bulgaria has great potential for development.

Regarding the location of the sellers, 94.4% are online stores located in Bulgaria, 32% - in the EU, 18% - outside the EU, in 1.5% of purchases the seller's country of origin is unknown.

Among the most searched online products and services are clothing, accommodation, hotel reservations, sporting goods (excluding sportswear), cosmetics, restaurant deliveries.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Bulgaria sees increase in the number of Ukrainian refugees

Two years after the start of the war in Ukraine, the refugee flow does not stop and is currently increasing again after a certain decline . This is claimed by Ukrainians living in Bulgaria who help with the adaptation of the newly arriving Ukrainian..

published on 5/10/24 6:01 PM
SANS chairman Plamen Tonchev

SANS before the elections: We are also monitoring for interference by foreign countries

"The Ministry of the Interior will show that it is a depoliticized system and belongs only to Bulgarian citizens". This was assured on the first day of the pre-election campaign for the European Parliament and 50th National Assembly elections on June 9..

published on 5/10/24 5:54 PM

Bulgaria and South Korea consolidate relations in energy

Bulgaria and South Korea will sign a cooperation agreement for promoting contacts in the sphere of energy. Agreement for this was reached by Bulgaria’s Minister of Energy Vladimir Malinov and the ambassador of the Republic of Korea to Bulgaria Bae..

published on 5/10/24 3:23 PM