Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

Travellers, not tourists - the new trend is gaining momentum in Bulgaria

People are now seeking for adrenline, authentic experiences and commune with nature

Photo: baatbg.org

The surge in travel following the end of the pandemic has led people to seek an alternative to the conventional idea of a holiday. The younger generations in particular are fed up with the standard trips to famous European cities or the conventional seaside and mountain holidays

The trend is now towards unknown destinations and new emotions, possibly with an element of surprise or adrenaline. These adventurous people call themselves travellers, not tourists. And their desire to immerse themselves in a radically unfamiliar environment, to commune with nature, or to voluntarily subject themselves to some kind of ordeal, is at the heart of a new industry that is gaining momentum in Bulgaria. 

"The biggest fans of alternative tourism are visitors from the UK, France, the Netherlands, Belgium and the Czech Republic, although Bulgarians have already started to opt for more unconventional experiences," says Eleonora Yosifova, chairperson of the Bulgarian Association for Alternative Tourism: 


"Wildlife watching is something that is common for me and others, but still exotic for many Bulgarians. But in Bulgaria we can offer it in abundance - spotting birds, various dragonflies, rare plants and all kinds of wild animals. We have very good experts in these disciplines and they are taking more and more groups into the mountains and parts of the country where there are interesting protected species. There are people who will spend a whole day photographing a pelican, for example. So we have a lot to show foreigners and Bulgarians alike in this respect.

For example, if you are an apiarist, your destination will be the village of Kosharitsa in Nessebar, where a local honey producer welcomes tourists to his farm. You will visit the Bee Museum and get a glimpse of the microcosm of beehives. You can also opt for a hot air balloon ride over the Belogradchik Rocks or the Koprinka Dam. Or dive into the unknown by signing up for the popular "secret" trips to unknown places in Bulgaria. 

And instead of staying in a run-of-the-mill hotel or guesthouse, why not stay in an ancient Bulgarian yurt, the Flintstones' mud hut or the forest elves' village of huts? There are more and more alternatives to experiencing nature. But this type of holiday is associated with positive experiences, and the "trend" lately has been towards strong emotions with... a touch of fear. The symbol of this kind of dark tourism in Bulgaria is the monument on the peak of Buzludzha, which is visited every year by hundreds of fans of so-called dark tourism.


"There is a growing tendency to rediscover socialist remnants - Buzludzha is a top site in this respect - says Eleonora Yosifova. For example, at an exhibition I recently visited in Spain, people were very impressed by Buzludzha and kept asking me: 'Where is it, I want to go there! These places are interesting for people who have not lived under socialism and do not have such structures in their home countries. 

Others like the occult experiences, such as night visits to spooky places. For example, there are people who tour our abandoned factories at night to add an adrenaline rush to their trip. Others want to see the different cemetery parks and explore the cultural differences between the countries," concluded Eleonora Yosifova. 

Photos: the Bulgarian Association for Alternative Tourism, Pixabay, Belogradchik Municipality
Translated and posted by Elizabeth Radkova


Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Increased interest in the Black Sea coast for the Easter holidays

Hoteliers along the seacoast are already preparing for the upcoming tourist season. There is increased interest from Bulgarian and foreign tourists (mainly from Romania) in our Black Sea coast for Easter, reported BNT. This year, the first tourists..

published on 3/24/24 12:44 PM

Forest weddings, moussaka alla Argentine, hikes for herbs....a mountain hut with a twist of Nikoleta and Uriel

The Bulgarian hut with the tastiest food, the youngest hut-owners and the most unusual experiences is located in the Rhodope Mountain and bears the fabulous name "Momchil Yunak" (The brave lad Momchil). Until some time ago, the facility owned by the..

published on 3/20/24 3:25 PM

The rafting season on Struma river near the Kresna gorge kicks off

Fans of rafting in Bulgaria are already making their first descents on the Struma River near the Kresna Gorge in Southwestern Bulgaria. The months of March, April and May are suitable for groups looking for more adrenaline, as the river is fuller and..

published on 3/20/24 8:10 AM