Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Sofia is among the top destinations for luxury and wellness tourism in Europe

Photo: BGNES

The Bulgarian capital holds third place in Europe in terms of opportunities for luxury wellness tourism, right after Barcelona and Zurich, according to a study by the company "OVO Network" .

The ranking takes into account the presence of restaurants rated by Michelin, 5-star hotels and luxury spas, relative to the number of tourists who visit them, as well as the level of "security and luxury" in the cities.

The research data shows that Sofia has impressive 83 spas with 4 stars or more, which means that there are 60 luxury spas per 1 million tourists. According to the study, this is more than twice the average for the cities included in the ranking.

Sofia is also one of the most desirable destinations for a luxurious stay. The Bulgarian capital occupies 10th place in the ranking of the online search engine "Google" for a destination that is associated with searching for information related to luxury.

Compiled by: Veneta Nikolova



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Pomorie’s old fishing boats, nets and tackle can be seen in the local museum

In our day, the vessels docked in the harbour of Pomorie are mostly yachts, the old wooden fishing boats having been replaced by modern, powerful craft. The traditional occupation connected with fishing in Pomorie, a small town on the Black Sea coast,..

updated on 12/5/24 2:41 PM

EUR 1.5 billion expected in revenue from tourism during the winter season

Revenues from tourism during the winter season will increase by 30% compared to 2019, and by 15% compared to last season, mostly because of inflation and the increased level of tourist offers, said Rumen Draganov, Director of the Institute for..

published on 12/5/24 10:39 AM
Evtim Miloshev

Tourism Minister Evtim Miloshev expects a 5% increase in the number of tourists during the winter season

Caretaker Minister of Tourism Evtim Miloshev expressed optimism about the winter season, saying he expects a 5% increase in the number of tourist visits. “If all goes well and the if the weather is with us,” he added. 1.3 million tourists are..

published on 12/5/24 9:03 AM